Drippin’ in Lokal. Drenched in Attitude.

Welcome to NewBraunfelsAF.com — where river rats, barstool philosophers, and unapologetic locals come to raise hell and rep hard. Born in 1845, still talking sh*t. We’re the loud, proud, slightly sunburned side of New Braunfels you won’t find in the brochures. Stickers, shirts, and a whole damn vibe — this is NBAF. Float it, wear it, slap it on your cooler and let 'em know you’re from the rowdier side of town.

Featured Products

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Warm. Loud. 1845 proud.

NBAF 1845 Classic


The NBAF 1845 CLASSIC Hoodie brings the heat when the temps drop. Soft, durable, and unapologetically New Braunfels.

Get Warm Today!
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Texas Roots. German Grit.

German-Texas Flag

The German–Texas Flag Hoodie — where NB pride meets old-school heritage. Warm, bold, and built for anyone who claims both cultures with their whole chest.

Wear Your Heritage
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Unapologetic. NB to the core.

Come To Raise Hell

Born on the river, built for the chaos.
This design is made for the river rats, barstool philosophers, and unapologetic NB crew who know exactly how to stir things up and still be invited back. Soft, bold, and ready for anything from float days to late-night taco runs.

Raise Hell – Add to Cart

Raise your stein and flip the bird — it’s WURST LIFE season! Brats. Beer. Bad decisions. Prost to the WURST LIFE!

This design comes in: black 15oz coffee mug & Unisex Bella + Canvas

I Want One Now!

Just more goodie for you NB!

Product mockup Come To Raise Hell | Tapered stainless steel tumbler

Come To Raise Hell | Tapered stainless steel tumbler

Come To Raise Hell | Tapered stainless steel tumbler

$33.00 USD
$33.00 USD
River Rat Royalty

River Rat Royalty

This is where the river meets the merch. Built for float days,...

River Rat Royalty

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