NewBraunfelsAF isn’t just a brand; it’s a celebration of everything that makes New Braunfels the place to be. We’re here to take those inside jokes, that river-logged pride, and the “only in NB” vibes and slap them on shirts, stickers, and whatever else we feel like.

No suits. No boardrooms. Just two guys with a passion for the tubes, the tunes, and the tales that get better with each drink. We’re all about the local (or as we say, lokal) love—where it’s normal to cannonball in the river and then hit the dive bars like you own the place.

If you’re here, you probably know that feeling:

• The Comal is short and sweet but always there to cool you off.
• The Guadalupe is long, wild, and a little rowdy—kinda like that friend who’s always down for one more round.
• And New Braunfels? Well, it’s the heart of it all—where the locals know the best breakfast tacos, the best tubing rapids, and where the real party is after dark.

So what are we doing here?
We’re putting that river life attitude into gear you can wear, stick, or shout about. Because if there’s one thing we’ve learned: life’s too short to play it safe when you’re this close to the water.

So stay lokal. Stay loud. And remember—if you’re not having fun, you’re probably doing it wrong.