WURST LIFE – A Tribute to New Braunfels’ Favorite Kind of Chaos

WURST LIFE – A Tribute to New Braunfels’ Favorite Kind of Chaos

Every November, the smell of bratwurst fills the air, polka music echoes down Landa Park, and locals everywhere dig deep into their closets for that one outfit that screams “I’m here for the beer.”
Welcome to Wurstfest — New Braunfels’ own ten-day salute to sausage, suds, and German-style chaos.

Since 1961, Wurstfest has been the unofficial kickoff to NB’s party season. What started as a small local celebration has exploded into a festival that draws hundreds of thousands of visitors, all here to eat, drink, and polka like they mean it. Lederhosen. Dirndls. Giant pretzels. Too much beer. Too many selfies. It’s all part of the charm.

And if you’ve ever stumbled out of the Wursthalle at closing time with a turkey leg in one hand and your dignity in the other — congratulations. You’re living the WURST LIFE.

The Design That Says It All

At NewBraunfelsAF, we know that Wurstfest isn’t just an event — it’s a lifestyle. That’s why we dropped the WURST LIFE Tee, featuring a proud Bavarian bad boy in full lederhosen, beer in hand, and a middle finger salute spelled out with “NBAF” across the knuckles.

Then came the WURST LIFE Mug, because chaos needs caffeine. It’s sturdy, glossy, and perfect for mornings that start slow and recover from nights that ended… questionably.

And for those who want to stick their NB pride anywhere it’ll hold — we’ve got the WURST LIFE Sticker, available in 3”, 4”, and 5” widths. Slap it on your cooler, your car, your koozie, or your polka partner’s forehead. We don’t judge.

Live Loud. Laugh Hard. Live Your WURST LIFE.

Whether you’re polka-ing ‘til dawn, sipping coffee the morning after, or just repping New Braunfels with pride — this one’s for you.
We’ll see you at the sausage tent.