Welcome to NewBraunfelsAF – You Found the Good Stuff

Look, we’re not gonna pretend this is some polished, family-friendly brand. It’s not. And if that shocks you, go ahead and clutch your pearls—then float the hell on.

This is NewBraunfelsAF. A brand built for the loudest locals, the rowdiest river rats, and anyone who knows that real pride doesn’t need permission.

We’re here to say what you’re thinking—on shirts, on stickers, and in this blog. You’ll get local legends, river culture, drinking wisdom, bad advice, worse ideas, and updates on the latest merch drops that might just get you banned from church or invited to the afterparty.

So what is NBAF?

• It’s Fourth of July on the river.
• It’s cussing out I-35 traffic while still defending Buc-ee’s like family.
• It’s saying “hold my beer” and actually meaning it.
• It’s knowing what a good sunburn and bad decision feels like.

What to Expect Here:

• Behind-the-scenes merch madness
• New product drops and pre-sale alerts
• Interviews with locals who give zero f*cks
• Events, parties, floats, and general chaos
• Photos y’all submit (yeah, we might roast you)

We’re not here to sell you boring stuff. We’re here to build a brand that gets you—because we are you.

Now go ahead, poke around.
Shop a little.
Talk some shit.
Then come back and read more when the sunburn kicks in.